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" "The author has the reputation of being against color. I am indeed against color when it masks incompetence; when it allows the superimposition of characteristics to the point of absurdity; when people believe it capable of representing ordered data.
Jacques Bertin (July 27, 1918 – May 3, 2010) was a French cartographer and theorist, known from his book Semiologie Graphique (Semiology of Graphics), published in 1967. This monumental work, based on his experience as a cartographer and geographer, represents the first and widest intent to provide a theoretical foundation to .
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And now, at the end of the twentieth century, with the pressure of modern information and the advances of data processing, graphics is passing through a new and fundamental stage. The great difference between the graphic representation of yesterday, which was poorly dissociated from the figurative image, and the graphics of tomorrow, is the disappearance of the congential fixity of the image.
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