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" "The settlement of America had its origins in the unsettlement of Europe. America came into existence when the European was already so distant from the ancient ideas and ways of his birthplace that the whole span of the Atlantic did not widen the gulf.
Lewis Mumford (19 October 1895 – 26 January 1990) was an American historian of technology and science, also noted for his study of cities.
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But what would become of mass production and its system of financial expansion if technical perfection, durability, social efficiency, and human satisfaction were the guiding aims. The very conditions for current financial success — constantly expanding production and replacement — works against these ends. To ensure the rapid absorption of its immense productivity, megatechnics resorts to a score of different devices: consumer credit, installment buying, multiple packaging, non-functional designs, meretricious novelties, shoddy materials, defective workmanship, built-in fragility, or forced obsolescence through frequent arbitrary changes of fashion. Without constant enticement and inveiglement by advertising, production would slow down and level off to normal replacement demand. Otherwise many products could reach a plateau of efficient design which would call for only minimal changes from year to year.
Even in the eighteenth century, before either the French Revolution or the paleotechnic revolution had been consummated, it had become the fashion to discredit municipal authorities and to sneer at local interests. In the newly organized states, even those based on republican principles, only matters of national moment, organized by political parties, counted in men’s hopes or dreams.
Now, the whole picture of 'backwardness' changes as soon as we cease to judge earlier technologies by the provincial standards of our own power-centered culture, with its worship of the machine, its respect for the uniform, the mass-produced, the mass-consumed, and with its disregard for individuality, variety and choice, except in strict conformity to the demands of the megamachine.