We made the iPod for ourselves, and when you're doing somet… - Walter Isaacson

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We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

Walter Isaacson

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steve-jobs

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

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Alternative Names: Walter Seff Isaacson

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Steve Jobs John Cleese Neal Stephenson Albert Einstein Jack McDevitt

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Reading remained Musk’s psychological retreat. Sometimes he would immerse himself in books all afternoon and most of the night, nine hours at a stretch.

Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.

The main thing in our design is that we have to make things intuitively obvious.

We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you d… - Walter Isaacson

About Walter Isaacson

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