The fact that the span of apprehension averages only four or five... probably results from the high rate of encoding. In a tachistoscopic experiment … - Ulric Neisser

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The fact that the span of apprehension averages only four or five... probably results from the high rate of encoding. In a tachistoscopic experiment the subject must read the fading icon as rapidly as possible.

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About Ulric Neisser

Ulric Gustav Neisser (December 8, 1928 – February 17, 2012) was a German-born American cognitive psychologist, and Professor at from 1960 to 1983 and at from 1983 to 1988.

Also Known As

Alternative Names: Ulric Richard Gustav Neisser
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The attentive synthesis of any particular letter or figure takes an appreciable time, of the order of 100ms...If a whole row of letters is to be identified, they must be synthesized one at a time... To "identify" generally means to name, and hence to synthesize not only a visual object but a linguistic-auditory one... Hence the span of apprehension is limited to what can be synthesized, and then verbally stored.

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