As William James pointed out, humans are habit machines. - Steven Kotler

It’s not how good you are; it’s how good you want to be.

Our limits are governed by flow’s ability to amplify performance as much as by imagination’s ability to dream up that performance.

Shifting culture requires a confluence of inciting incidents. Something directional that leads to a tribal fracturing and reknitting. Often shows up in language first. In music. Fashion. It can feel a little like hope.” He points at the images. “This doesn’t feel like hope.