With television, we vault ourselves into a continuous, incoherent present.

Television tells us everyday that we live in a world we don't understand. And yet in the main it does little to explain that world. It tells us of new products that make the products we have either old-fashioned or obsolete. Above all, if today we are aware of how fast the world around us is changing, it's because television acts as a relentless reminder of that fact.

For the message of television as metaphor is not only that all the world is a stage but that the stage is located in Las Vegas, Nevada.

Sooner or later, everything turns into television.

TV—a clever contraction, derived from the words Terrible Vaudeville. We call it a medium, because nothing's well done.

During the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW AND PAY LATER. For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally.

Television is an experience that can be had by virtually everyone at the same time. By substituting for a greater diversity of experiences and unifying everyone with it, it aids commercial efficiency. With all people confined to the same mental and physical condition, a single advertising or political voice appropriate to the common mood can influence everyone.

Television is chewing gum for the eyes.

There is an insistent tendency among serious social scientists to think of any institution which features rhymed and singing commercials, intense and lachrymose voices urging highly improbable enjoyment, caricatures of the human esophagus in normal and impaired operation, and which hints implausibly at opportunities for antiseptic seduction as inherently trivial. This is a great mistake. The industrial system is profoundly dependent on commercial television and could not exist in its present form without it.

The world's a stage, & everything else is Vaudeville.

Television is not the truth. Television is a goddamned amusement park. Television is a circus, a carnival, a traveling troupe of acrobats, storytellers, dancers, singers, jugglers, sideshow freaks, lion tamers, a football players. We're in the boredom-killing business.

Television is becoming a collage — there are so many channels that you move through them making a collage yourself. In that sense, everyone sees something a bit different.

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.

Television is our culture's principal mode of knowing about itself. Therefore — and this is the critical point — how television stages the world becomes the model for how the world is properly to be staged. It is not merely that on the television screen entertainment is the metaphor for all discourse. It is that off the screen the same metaphor prevails. (92)