I mean the liberalism which parades conscience more often than conscience ought to be paraded and which assumes that anyone who feels unable to use i… - Maurice Cowling

[U]nlike its "ethical" rivals, the Conservative party does not (in its right mind) pretend to be holier than they are but tends by and large to a decent scepticism, which the public may yet come to admire, about the more obvious forms of political humbug.

This country is overtaxed and over-governed, and will be more so if the Prime Minister leads, or allows, the Labour Party to have its way. Taxation has got to be reduced, not as a bribe, but as a national necessity.
Serious damage will be done to the whole structure of British life from new, vexatious and unnecessary extensions of governmental power at the hands of a party which believes that government alone can make the decisions on which the national life depends.
Admire Mr. Wilson's manner as we may, these are things that need to be said. If the Conservative party will not say them, Mr. Wilson will be there (and there rightfully) with a large majority for a long time yet.

Between 1920 and 1924 the Conservative party made three longterm decisions. The first was to remove Lloyd George from office. The second was to take up the rôle of 'defender of the social order'. The third was to make Labour the chief party of opposition.