I always prefer to believe the best of everybody; it saves so much trouble - Rudyard Kipling

That's the secret. 'Tisn't beauty, so to speak, nor good talk necessarily. It's just It. Some women'll stay in a man's memory if they once walk down a street.

At two o'clock in the morning, if you open your window and listen,
You will hear the feet of the Wind that is going to call the sun.
And the trees in the Shadow rustle and the trees in the moonlight glisten,
And though it is deep, dark night, you feel that the night is done.

If you can wait and not be tired of waiting, or being lied about, don't deal in lies. Or being hated, don't give way to hating, and yet don't look too good, nor talk too wise.