Porque los artistas no deben tener sólo ideas que expresar, sino ideas que demostrar. Expresar una idea, en el sentido de presentarla, nunca es sufic… - Robert McKee

Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.

We often see films with a cast of excellent characters...except one, who's dreadful. We wonder why until we realize that the writer hates this character. He's trivializing and insulting this role at every opportunity. And I'll never understand this. How can a writer hate his own character? It's his baby. How can he hate what he gave life? Embrace all your creations, especially the bad people. They deserve love like everyone else.

Stanislavski called this the “Magic if …,” the daydreamy hypothetical that floats through the mind, opening the door to the imagination where everything and anything seems possible.