To engage the written word means to follow a line of thought, which requires considerable powers of classifying, inference-making and reasoning. It m… - Neil Postman

The reader must come armed , in a serious state of intellectual readiness. This is not easy because he comes to the text alone. In reading, one's responses are isolated, one'sintellect thrown back on its own resourses. To be confronted by the cold abstractions of printed sentences is to look upon language bare, without the assistance of either beauty or community. Thus, reading is by its nature a serious business. It is also, of course, an essentially rational activity.

In the Middle Ages, there was a scarcity of information but its very scarcity made it both important and usable. This began to change, as everyone knows, in the late 15th century when a goldsmith named Gutenberg, from Mainz, converted an old wine press into a printing machine, and in so doing, created what we now call an information explosion. ...Nothing could be more misleading than the idea that computer technology introduced the age of information. The printing press began that age, and we have not been free of it since.

Print, in even more revolutionary ways than writing, changed the very form of civilization. ...the Protestant Revolution was contemporaneous with the invention of moving type. ...the printing and distribution of millions of Bibles made possible a more personal religion, as the Word of God rested on each man's kitchen table. The book, by isolating the reader and his responses, tended to separate him from the powerful oral influences of his family, teacher, and priest. Print thus created a new conception of self as well as of self-interest. At the same time, the printing press provided the wide circulation necessary to create national literatures and intense pride in one's native language. Print thus promoted individualism on one hand and nationalism on the other.