Everything that is new or uncommon raises a pleasure in the imagination, because it fills the soul with an agreeable surprise, gratifies its curiosit… - Joseph Addison

The great art in writing advertisements is the finding out a proper method to catch the reader's eye; without which a good thing may pass over unobserved, or be lost among commissions of bankrupt.

A good Cause doth not want any Bitterness to support it, as a bad one cannot subsist without it. It is indeed observable, that an Author is scurrilous in proportion as he is dull; and seems rather to be in a Passion, because he cannot find out what to say for his own Opinion, than because he has discovered any pernicious Absurdities in that of his Antagonists.

Mirth is like a flash of lightning, that breaks through a gloom of clouds, and glitters for a moment; cheerfulness keeps up a kind of daylight in the mind, and fills it with a steady and perpetual serenity.