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Strategy is about stretching limited resources to fit ambitious aspirations. - C. K. Prahalad
" "Strategy is about stretching limited resources to fit ambitious aspirations.
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About C. K. Prahalad
Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was an Indian American organizational theorist and Professor of Corporate Strategy at the University of Michigan, who was one of the most influential management gurus in his time. He was the co-author of "Core Competence of the Corporation" with Gary Hamel and "The Fortune at the Bottom of the Pyramid" with .
Also Known As
Native Name:
கோயம்புத்தூர் கிருஷ்ணாராவ் பிரகலாத்
Alternative Names:
Prahalad
•
Coimbatore Krishnarao Prahalad
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The lackluster nature of most multinational corporations emerging market strategies over the past decade does not change the magnitude of the opportunity. The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers: It is the billions of aspiring poor who are joining the market economy for the first time.
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