Americans' biggest "investments" are their houses, but real estate is also the place where Americans lose the most money. Real estate agents (and mos… - Ramit Sethi

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Americans' biggest "investments" are their houses, but real estate is also the place where Americans lose the most money. Real estate agents (and most homeowners) are not going to like me after this section, but in truth, real estate is the most overrated investment in America. It's a purchase first — a very expensive one — and an investment second.

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Alternative Names: Ramit Singh Sethi
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There are a million different ways to approach any topic. The key is: Instead of focusing on the competition, focus on your audience. Who is your audience, and what do they want that they are not being served right now? I guarantee you, in the yoga audience, there are people who have never done yoga. Then there are people who tried it a couple times, and they kind of gave up. They say things like, "I should go back," but they haven't. What you can do is take your special insight and your perspective on the world, and serve their needs. That's how you build a business that stands out from all the rest.

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