When the Morgan and Rockefeller interests harmonized to consummate the great wrong, they well understood that they could not achieve their purpose ag… - Robert M. La Follette

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When the Morgan and Rockefeller interests harmonized to consummate the great wrong, they well understood that they could not achieve their purpose against a hostile press. Hence they "took over" the newspapers.
This does not necessarily mean the ownership of all newspapers. The perfection of the modern combination is little less than a Fine Art. Here again control is better than outright ownership. And control can be achieved through that community of interests, that interdependence of investment and credits which ties the publisher up to the banks, the advertisers, and special interests.