On [Seinfeld], we were extremely meticulous in our scripting of every scene, every joke, every line. [...] When people came on that show, they were t… - Jerry Seinfeld

That's what annoys me about sweepstakes companies, they always tease you with that, "You may have already won," and we all buy into it. [...] I'd like once for a sweepstakes company to have some guts, come out with the truth, just be honest with people one time. Send out envelopes, "You have definitely lost." You turn it over, giant printing, "Not even close!"

How did they know that there would be a need for a frosted, fruit-filled, heatable rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?

The less you know about a field, the better your odds. Dumb boldness is the best way to approach a new challenge.