If I asked a young boy what superhero they looked up to, I feel a lot fewer would say a female one or would ever use an example of a female one, than… - Emma Watson

Feminism can be humorous, and we all have a different way of approaching that. I often wonder what mischief I can make to spread the word in a playful way. You can't take everything in life seriously, can you?

Happier, healthier, more successful children? Being able to take proper paternity leave and see your baby? Being able to talk to someone if you're feeling shit? Actually getting to be yourself? Getting asked out by a woman? Better sex? A marriage that is a true partnership? More diverse and interesting perspectives in art, culture, business, and politics? Getting to crowdsource all the innovation and genius in the world, not just half of it? A highly increased number of safe, confident, and fulfilled people on the planet, particularly women? World peace? Seriously. World peace!

We don’t often talk about men being imprisoned by gender stereotypes, but I can see that that they are, and that when they are free, things will change for women as a natural consequence. If men don’t have to be aggressive in order to be accepted, women won’t feel compelled to be submissive. If men don’t have to control, women won’t have to be controlled. Both men and women should feel free to be sensitive. Both men and women should feel free to be strong… It is time that we all perceive gender on a spectrum instead of two sets of opposing ideals. If we stop defining each other by what we are not and start defining ourselves by who we are — we can all be freer and this is what HeForShe is about. It’s about freedom. I want men to take up this mantle. So that their daughters, sisters and mothers can be free from prejudice but also so that their sons have permission to be vulnerable and human too — reclaim those parts of themselves they abandoned and in doing so be a more true and complete version of themselves.