"The line-by-line, sequential, continuous form of the printed page slowly began to lose its resonance as a metaphor of how knowledge was to be acquir… - Neil Postman

A variation of the "photographic" effect of language consists of how blurred the photograph is. "Blurring" occurs as a result of general class names, rendering distinctions among members of the class less visible. One of the most common manifestations of the lack of this kind of semantic awareness can be found in what is called "prejudice": a response to an individual is predetermined because the name of the class in which the person is included is prejudiced negatively. The most obvious and ordinary remark made in cases of this kind, "They are all alike," makes the point clear.

The way to be liberated from the constraining effects of any medium is to develop a perspective on it — how it works and what it does. Being illiterate in the processes of any medium (language) leaves one at the mercy of those who control it. The new media — these new languages — then are among the most important "subjects" to be studied in the interests of survival. But they must be studied in a new way if they are to be understood, they must be studied as mediators of perception. Indeed, for any "subject" or "discipline" to be understood it must be studied this way.

There are two ways by which the spirit of a culture may be shriveled. In the first — the Orwellian — culture becomes a prison. In the second — the Huxleyan — culture becomes a burlesque.