In the most basic sense, imaginization invites a way of thinking. It encourages us to become our own theorists and to feel comfortable about acting o… - Gareth Morgan

Though we may in quiet times confront the fact that we are going to die, much of our daily life is lived in the artificial realness created through culture. This illusion of realness helps to disguise our unconscious fear that everything is highly vulnerable and transitory.

As we look around the organizational world we begin to see that it is possible to identify different species of organization in different kinds of environments. Just as we find polar bears in arctic regions, camels in deserts, and alligators in swamps, we notice that certain species of organization are better ‘‘adapted’’ to specific environmental conditions than others. We find that bureaucratic organizations tend to work most effectively in environments that are stable or protected in some way and that very different species are found in more competitive and turbulent regions, such as the environments of high-tech firms in the aerospace and microelectronics industries.

Many organizations and their managers drive toward the future while looking through the rear-view mirror. They manage in relation to events that have already occurred, rather than anticipate and confront the challenges of the future.