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As we look around the organizational world we begin to see that it is possible to identify different species of organization in different kinds of en… - Gareth Morgan
" "As we look around the organizational world we begin to see that it is possible to identify different species of organization in different kinds of environments. Just as we find polar bears in arctic regions, camels in deserts, and alligators in swamps, we notice that certain species of organization are better ‘‘adapted’’ to specific environmental conditions than others. We find that bureaucratic organizations tend to work most effectively in environments that are stable or protected in some way and that very different species are found in more competitive and turbulent regions, such as the environments of high-tech firms in the aerospace and microelectronics industries.
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About Gareth Morgan
Gareth Morgan (born December 22, 1943) is a British/Canadian organizational theorist, management consultant and Distinguished Research Professor at York University in Toronto.
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Organizations are complex and paradoxical phenomena that can be understood in many different ways. Many of our taken-for-granted ideas about organizations are metaphorical, even though we may not recognize them as such. For example, we frequently talk about organizations as if they were machines designed to achieve predetermined goals and objectives, and which should operate smoothly and efficiently. And as a result of this kind of thinking, we often attempt to organize and manage them in a mechanistic way, forcing their human qualities into a background role. By using different metaphors to understand the complex and paradoxical character of organizational life, we are able to manage and design organizations in ways that we may not have thought possible before.
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In the most basic sense, imaginization invites a way of thinking. It encourages us to become our own theorists and to feel comfortable about acting on the basis our insights. It invites us to develop a skill that I believe we all have, even though we may not realize that this is the case. By recognizing this, and thinking creatively and intelligently about ourselves and our situations, we can 'push the envelope' on our realities and reshape them positively.
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