Should there be sacrifice, as always in the mature corporation, it is not suffered by those who agree to it. - John Kenneth Galbraith

Men of genius do not destroy themselves along with so many others and invite such a dismal end.

In any case, during the same month reassurance came from still higher authority. Andrew W. Mellon said, “There is no cause for worry. The high tide of prosperity will continue.” Mr. Mellon did not know. Neither did any of the other public figures who then, as since, made similar statements. These are not forecasts; it is not to be supposed that the men who make them are privileged to look farther into the future than the rest. Mr. Mellon was participating in a ritual which, in our society, is thought to be of great value for influencing the course of the business cycle. By affirming solemnly that prosperity will continue, it is believed, one can help insure that prosperity will in fact continue. Especially among businessmen the faith in the efficiency of such incantation is very great.

The myth that holds that the great corporation is the puppet of the market, the powerless servant of the consumer, is, in fact one of the devices by which its power is perpetuated.