Cybernetics treats not things but ways of behaving. It does not ask “what is this thing?” but “what does it do?”... It is thus essentially functional… - W. Ross Ashby

Throughout, we shall be exemplifying the thesis of D. M. MacKay: that quantity of information, as measured here, always corresponds to some quantity, i.e. intensity, of selection, either actual or imaginable

There comes a stage, however, as the system becomes larger and larger, when the reception of all the information is impossible by reason of its sheer bulk. Either the recording channels cannot carry all the information, or the observer, presented with it all, is overwhelmed. When this occurs, what is he to do? The answer is clear: he must give up any ambition to know the whole system. His aim must be to achieve a partial knowledge that, though partial over the whole, is none the less complete within itself, and is sufficient for his ultimate practical purpose

Cybernetics was defined by Wiener as “the science of control and communication, in the animal and the machine” — in a word, as the art of steermanship, and it is to this aspect that the book will be addressed. Co-ordination, regulation and control will be its themes, for these are of the greatest biological and practical interest.
We must, therefore, make a study of mechanism; but some introduction is advisable, for cybernetics treats the subject from a new, and therefore unusual, angle... The new point of view should be clearly understood, for any unconscious vacillation between the old and the new is apt to lead to confusion.