This is not to deny for one moment either the enormous cultural changes undergone by the Greeks despite a surviving sense of common ethnicity or the … - Anthony D. Smith

As for predictions of a global culture, they fail to take into account the rootedness of cultures in time and place, and the ways in which identity depends on memory. A truly non-imperial "global culture", timeless, placeless, technical and affectively neutral, must be memory-less and hence identity-less; or fall into a postmodern pastiche of existing national cultures and so disintegrate into its component parts. To date, we cannot discern a serious rival to the nation for the affections and loyalties of most human beings.

Examples could be multiplied to show that language, long held to be the main, if not the sole, differentiating mark of ethnicity, is often irrelevant or divisive for the sense of ethnic community.... Yet scholars persist in regarding language as the distinguishing mark of ethnicity, a standpoint that leads to gross simplification and misunderstanding of both ancient and modem periods of ethnic community. ... Besides language is one of most malleable and dependent of cultural categories ... particular linguistic formations are largely the product of the interplay of religion and political organization in a given area. Hence any delineation of the “cultural” aspect of ethnie must include all manifestations of culture and look beneath the immediate and salient sign of communication which a shared language expresses, to the underlying lifestyles and values of a community.

For a global culture seems unable to offer the qualities of collective faith, dignity and hope that only a "religion surrogate", with its promise of a territorial culture-community across the generations, can provide.