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The customary way for white people to think about the topic of race — and it is only a topic to white people — is to ask, “How would it be if I were black?”…..
The way to approach it, I think, is…to seriously consider what it is like to be white.
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.