1 Quote Tagged: loss-aversion

In trying to make sense of this pessimism, Ridley, like Kahneman, sees a combination of cognitive biases and evolutionary psychology as the core of the problem. He fingers loss aversion — a tendency for people to regret a loss more than a similar gain — as the bias with the most impact on abundance. Loss aversion is often what keeps people stuck in ruts.
Peter Diamandis, Greek-American engineer, physician and entrepreneur
fear-of-loss loss-aversion sustainability
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