It took one tweet on Monday evening as I left the office to light the virtual touchpaper. At five past nine I tapped: "Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain?"… By the time I got home, after stopping off for a meal with friends, the Twittersphere had gone into meltdown. Twitterers had sleuthed down Farrelly's question, published the relevant links and were now seriously on the case. By midday on Tuesday "Trafigura" was one of the most searched terms in Europe, helped along by re-tweets by Stephen Fry and his 830,000-odd followers. ... One or two legal experts uncovered the Parliamentary Papers Act 1840, wondering if that would help? Common #hashtags were quickly developed, making the material easily discoverable. By lunchtime – an hour before we were due in court – Trafigura threw in the towel. The textbook stuff – elaborate carrot, expensive stick – had been blown away by a newspaper together with the mass collaboration of total strangers on the web. Trafigura thought it was buying silence. A combination of old media – the Guardian – and new – Twitter – turned attempted obscurity into mass notoriety.
British newspaper journalist and editor
Alan Charles Rusbridger (born 29 December 1953) is the editor of the British magazine Prospect, a post he assumed in 2021. Previously a reporter and a columnist, he became editor of The Guardian in 1995, remaining in the post until 2015 when he was succeeded by Katharine Viner.
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You can't possibly care about debt relief and the Simpsons. If you listen to Ligeti and James Macmillan then why would you want to know who won the United game last night or which Cabernet Sauvignon to drink with your meal tonight? Get back into your box.
Something else missing from the Times of 1968 was anything to do with the home or emotional life. There is nothing about marriage, divorce, children, schools, au pairs, depression, drinking, health, drugs, teenagers, affairs, fashion, sex, successful relationships, failing relationships, interior decor, cancer, infertility, faith, grandparents - or any of the other things that make up the texture of our non-working lives.
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It's a highly effective way of spreading ideas, information and content. Don't be distracted by the 140-character limit. A lot of the best tweets are links. It's instantaneous. Its reach can be immensely far and wide. Why does this matter? Because we do distribution too. We're now competing with a medium that can do many things incomparably faster than we can. It's back to the battle between scribes and movable type. That matters in journalistic terms. And, if you're trying to charge for content, it matters in business terms. The life expectancy of much exclusive information can now be measured in minutes, if not in seconds.
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Journalists have never before been able to tell stories so effectively, bouncing off each other, linking to each other (as the most generous and open-minded do), linking out, citing sources, allowing response – harnessing the best qualities of text, print, data, sound and visual media. If ever there was a route to building audience, trust and relevance, it is by embracing all the capabilities of this new world, not walling yourself away from them.