Oh life, you should never had begun, but since you did, you should never end

41 Never exaggerate. It isn’t wise to use superlatives. They offend the truth and cast doubt on your judgment. By exaggerating, you squander your praise and reveal a lack of knowledge and taste. Praise awakens curiosity, which begets desire, and later, when the goods seem overpriced, as often happens, expectation feels cheated and avenges itself by running down the praised and the praiser. The prudent show restraint, and would rather fall short than long. True eminences are rare, so temper your esteem. To overvalue something is a form of lying. It can ruin your reputation for good taste, and — even worse — for wisdom.

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Audacious persons hope to make themselves eternally famous by setting fire to one of the wonders of the world and of the ages. The art of reproving scandal is to take no notice of it, to combat it damages our own case; even if credited it causes discredit, and is a source of satisfaction to our opponent, for this shadow of a stain dulls the lustre of our fame even if it cannot altogether deaden it.