Canadian novelist, short story writer, playwright, and graphic designer (born 1961)
Douglas Coupland (born December 30, 1961) is a Canadian fiction writer and cultural commentator. He is perhaps best known for the 1991 novel Generation X: Tales for an Accelerated Culture, which popularized the terms "Generation X" and "McJob". Most of Coupland's work explores the harsher realities of life for this generation, including intense media saturation, a lack of religious values and economic instability.
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Life is dull, but it could be worse and it could be better. We accept that a corporation determines our life’s routines. It’s the trade-off so that we don’t have to be chronically unemployed creative types, and we know it. When we were younger, we’d at least make a show of not being fooled and leave copies of Adbusters on our desktops. After a few years it just doesn’t matter. You trawl for jokes or amusingly diversionary .wav files. You download music. A new project comes along, then endures a slow-motion smothering at the hands of meetings. All ideas feel stillborn. The air smells like five hundred sheets of paper.
And then it’s another day.
I was wondering what electrons are actually doing when they sit in your hard drive in an old laptop at the back of your closet. I mean, how does an electron sit still — is it like a cartoon M&M learning back in a folding beach chair? Is it like an angry little steel ball bearing hovering there, just waiting to go nuts on protons? What’s the mechanism that starts and stops the electron? Who’s its dungeon master?
It turns out that only twenty percent of human beings have a sense of irony — which means that eighty percent of the world takes everything at face value. I can’t imagine anything worse than that. Okay, maybe I can, but imagine reading the morning newspaper and believing it all to be true on some level.
You know what? When you read a book, you’re totally lost in your own private world, and society says that’s a good and wonderful thing. But if you play a game by yourself, it’s this weird, fucked-up, socially damaging activity.
In my neighbourhood, all the teenage boys are dying because they’re driving their cars using videogame physics instead of real-world physics. They turn too quickly and change lanes too quickly. They don’t understand traction or centripetal force. And they’re dropping like flies.
Please stop putting quotes from Nietzsche at the end of your emails. Five years ago you were laughing your guts out over American Pie 2. What — suddenly you’ve magically turned into Noam Chomsky?
Don’t discuss Sony like it’s a great big benevolent cartoon character who lives next door to Astro Boy. Like any company, Sony is comprised of individuals who are fearful for their jobs on a daily basis, and who make lame decisions based pretty much on fear and conforming to social norms — but then, that’s every corporation on earth, so don’t single out one specific corporation as lovable and cute. They’re all evil and greedy. They’re all sort of in the moral middle ground, where good and bad cancel each other out, so there’s nothing really there — which, in it’s own way, far darker than any paranoid or patriarchal theory of Sony.
Here’s a much simpler example of geeks and neural processing malfunctions: Has anybody experienced a geek environment in which said geeks wear perfume or deodorant? Chances are no. While advanced microautistics are more commonly men than women, both share a marked dislike of scent.
“I was in a testy mood. I’d been inside my head all day — some days that just happens. You get lost doing just one task, and suddenly you look up and it’s dark out, but you still don’t want to leave your headspace, and the she comes up behind you with a 150 KHz marine emergency blow horn and lets off one big parp that has you shitting out your eyes, ears, and nostrils, and when you turn around, you discover that your evil co-workers were videoing the entire prank, and you get furious and you scream for everybody to fuck off and die. “Aw shucks, it was only a joke,” but the fact remains that because of that one loud parp you’ll never be able to parse C++ code again because you fried those dendrites that dictate logic patterns, and in a flash you see yourself as a future object of pity, forced to work at a TacoTime outlet, feeding disrespectful larvae of the middle classes while taking soiled orange PVC trash bags out to the back alley, where you see a grease storage drum, and wistfully remember that earlier, more charmed portion of your life when you once knew the chemicals and procedures necessary to convert restaurant grease into clean-burning planet-friendly ethanol, and that was just one of the many feats your brain was capable of, back before the parping, back before people whispered when they saw you walking their way, hoping they wouldn’t have to make small talk with you, back before they dumbed themselves down to the verbal level of Pebbles Flintstone to make you understand them.
Older staffers don’t even bother coming in on weekends. Where is the sleep-crazed, Pepsi-fuelled one-point-oh tech environment that can only be created by having no green vegetables, no sex and no life?
Cowboy said, “I miss the greed of the 1990s bubble.”
John Doe said, “I miss the possibility of unearned wealth.”
Bree said, “I miss the possibility of doing something Apple, something one-point-oh.”
Evil Mark said, “I miss people having Hot Wheels tracks set up in their cubicles.”
Gord-O walked into the pod. “You can’t miss the nineties, because you weren’t there. They were great. Too bad you screwed-up twits missed out on the party.”
Why are we drinking Zima? It's beyond irony. It's not funny or anything. It's just gross. Why not just serve us jugs of Hitler's piss instead?
"Drinking Zima is something Douglas Coupland would make a character do."
"To what end?"
"It'd be a device that would allow him to locate the characters in time and a specific sort of culture."