Imagination... implies originality. It results in a reflection... of the working mind of the designer. ...Imagination may be called the dynamic force in art. ...It is the quality which distinguishes the artistic from the photographic representation of nature.

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How few people, even among the supposedly well educated, can give an intelligent explanation of the qualities of a design! ...the essential ones ...are necessary in order that the design may be worthy to be classed at all as a work of art. Among the essential qualities are reason, unity, harmony, clarity, and variety. Among the desirable qualities are imagination, interest, refinement, simplicity, dignity, and style.

When one understands the principles of design, his taste will have something more solid as a basis than mere whim or fancy, which in the untutored is more likely to be bad than good. Acquainted with the rules of good design he will not accept articles made in defiance of them.

In the human form, as nature tries to make it, every feature is useful and every feature is beautiful. Each member is perfectly adapted to the function it has to perform; nothing is superfluous, yet the whole and every part is supremely decorative.

Harmony. ...it is all embracing and should reign throughout—harmony in purpose, harmony in dimensions, harmony in form and harmony in color. In good design discord can have no place. ...all may unite to form a complete, harmonious, and well-rounded composition ...

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Unity. ...Unity of purpose is shown by continuity, or the proper relationship of the parts with each other, and with the whole as one sees it best expressed in the human form. Unity of mass is obtained by giving predominance of mass to some one feature...

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When the true principles of design are forgotten; when, in art, the bizarre and novel is the aim rather than the beautiful; when complication and mystery take the place of what should be as simple and clear as the atmosphere, design runs amuck, and becomes so helplessly involved in difficulties that such manifestations as cubism, impressionism, futurism, and art nouveau shoe their ugly heads and pose as art.

From time to time a square has been opened here, a park there, a street cut through in one place or widened in another, but these improvements have been entirely local in their effect, and have failed to change the general appearance of the city. Even the greatest of all these changes, the laying out of Central Park, was unfortunate, to say the least, for it serves to aggravate one of the worst features of the original plan, viz., the failure to provide a central artery of communication worthy of the coming city.

We here have... an architectural discovery which may prove of inestimable value to future art. ...Like fire, it is a good servant but a bad master. The danger is that it may lead to a cramped and mechanical design. One may easily become a slave to the module, and do things because of it which his taste or reason would not otherwise commend. ...How can the danger be avoided and the benefits secured?

The most economical way of obtaining good results is to apply the great, fundamental principles of art; and depend on them for beauty, rather than upon the use of either applied ornament or more expensive materials... much better results are likely to accrue from truth than falsehood, and from architectural [rather] than archaeological methods.