We are a passionate community of volunteers who are trying to create a free encyclopedia for every single person on the planet. So we don't often think in terms of competition. We are going to do what we do and we hope Google does wonderful things as well. … If we were approaching this as a business we would think always: Oh, how can we position ourselves on the market... We just don't do any of that stuff.

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Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.

I think that argument is completely morally bankrupt, and I think people know that when they make it. There's a very big difference between having a sincere, passionate interest in a topic and being a paid shill … Particularly for PR firms, it's something they should really very strongly avoid: ever touching an article.

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I'm on it pretty much all the time. I edit Wikipedia every day, I'm on Facebook, I'm on Twitter, I'm reading the news. During one of the US elections, I actually went through my computer and I blocked myself from looking at the major newspaper sites and Google News because I wasn't getting any work done.