We were just building stuff 'cause we thought it was cool. I do remember having these specific conversations with my friends where we thought, you know, someone is gonna build this. Someone is gonna build something that makes it so that people can stay connected with their friends and their family, but no way would we be the ones who were contributing to, kinda, leading the whole Internet in this direction.

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Zuckerberg: Yeah so if you ever need info about anyone at Harvard
Zuckerberg: Just ask
Zuckerberg: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How'd you manage that one?
Zuckerberg: People just submitted it.
Zuckerberg: I don't know why.
Zuckerberg: They "trust me"
Zuckerberg: Dumb fucks

It’s not unusual for us to receive an email from somebody saying, “I spend all of my time on your website and now I have less of a social life than I had before.” We would much rather have people meet people through the website and go out and party than stay at home on a Friday night reading other people’s profiles. And it’s surprising, but we have actually received far less complaints about stalking than we otherwise would have expected.

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I remember your internal post about how Instagram was our threat and not Google+. You were basically right. One thing about startups though is you can often acquire them. (private message to colleague on April 9, 2012 when Instagram was purchased)

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Change starts local. Even global changes start small — with people like us. In our generation, the struggle of whether we connect more, whether we achieve our biggest opportunities, comes down to this — your ability to build communities and create a world where every single person has a sense of purpose.

To a certain extent, the website is unfortunate because it oversimplifies things. Everybody’s concept of having a friend is different. It can definitely blur the relationships that exist between people. But in the end, I think that Facebook can only reinforce preexisting communities.

Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation. And that’s why we are happy to play whatever small part in that that we can.

Understanding who you serve is always a very important problem, and it only gets harder the more people that you serve. We try to pay a lot of attention to this by a combination of very rigorous quantitative and qualitative feedback. But if you’re serving 1.2 billion people, it’s very hard.

I think that some decisions that we made early on to localize the website and keep it separate for each college on the network kept it really useful, because people could only see people from their local college and friends outside. That made it so people were comfortable sharing information that they probably wouldn't otherwise, which made it useful in the long term for people to look up information about other people on the site.