Understand that people value what they pay for. You're not doing them a disservice by charging them, you're actually doing a profound service for the people who want to take action.

You can’t, in other words, build a billion-dollar empire like Facebook if you’re wasting hours every day using a service like Facebook.

The tools Facebook provides make discrimination easy. Facebook has monopoly profit margins, so it could easily provide real staffing to protect against discrimination, if it wanted to. It doesn’t want to.

The thought process that went into building these applications, Facebook being the first of them, . . . was all about: “How do we consume as much of your time and conscious attention as possible?” And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever.

So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience - personal connection- is an affordable necessity. We are all hungry for community.

And then they sell... or... rent this capability. Facebook says they don't sell data, which is absurd because...they're collecting all of the data and then they're selling... to the highest bidder... what they're selling is access to your eyeballs...access to your mind.... It's you being exploited, and you don't see it happening....

If it were a nation, Facebook would be the largest country on the planet. Yet the entire economy of this largest country runs on labor that isn’t paid. A

A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to buy yet. You've got to have real conviction to step up and own this kind of company-you're staring over the edge of the waterfall, not sure when the growth is going to start.