I remember your internal post about how Instagram was our threat and not Google+. You were basically right. One thing about startups though is you ca… - Mark Zuckerberg

I think that some decisions that we made early on to localize the website and keep it separate for each college on the network kept it really useful, because people could only see people from their local college and friends outside. That made it so people were comfortable sharing information that they probably wouldn't otherwise, which made it useful in the long term for people to look up information about other people on the site.

The idea of a single eureka moment is a dangerous lie. It makes us feel inadequate since we haven’t had ours. It prevents people with seeds of good ideas from getting started.

My goal was never to make Facebook cool.