British author (1934–1995)
John Kilian Houston Brunner (September 24, 1934 – August 26, 1995) was a science fiction author. His work in the new wave sub-genre is highly acclaimed and influential. His earlier (prolific, often pseudonymous) space operas are generally considered unremarkable.
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But what brought about this 'decline of civilization'?" Conroy demanded. "It can't just have been the introduction of these weapons you've been talking about, this System C equipment."
"The maximization of arms sales implied the maximization of inter-human hostility," Madison/Gottschalk said. "All the existing sources of this phenomenon were tapped, and those proving particularly fruitful were patriotism, parochialism, xenophobia, ochlophobia, racial, religious and linguistic differences, and the so-called 'gulf between the generations.' It was found readily feasible to emphasize these pre-existent attitudes to the point where a System C integrated weaponry unit was so desirable among the informed populace that the possibility of another individual acquiring this virtually indestructible equipment sufficed to provoke an attack on him before he purchased one.
The Gottschalks aren’t government contractors, they’re catering for the domestic market. So what? Right this minute, if your credit rating is good, you can walk down the street to an arms store and buy a bandolier of micronukes, and those would be enough to clear the average city block. We’ve just been lucky so far that not many people can afford to lay out sixty thousand tealeaves for the privilege of killing their neighbors. Improve your production methods, cut your costs, and you can make this available to anyone in the middle income grades. Lovely! Especially if your customers have had it dinned into them that the local knee enclave already has this particular goody in its armory. Don’t bother to argue—you know that’s how it’s worked.”
Another of their damnable promotions, presumably! It was the regular Gottschalk technique: select an area where sales were below average, saturate it with rumors until someone’s temper reached the breaking point and the inevitable division occurred into blank and kneeblank, and then the following day take advantage of people’s frayed nerves to sell guns, grenades and mines.
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