American author and co-founder of Wired magazine
Kevin Kelly (born 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog. Kelly is considered an expert in digital culture, and is said to have helped make technology part of popular culture.
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Greater personalization requires greater transparency. Absolute personalization (vanity) requires absolute transparency (no privacy). If I prefer to remain private and opaque to potential friends and institutions, then I must accept I will be treated generically, without regard to my specific particulars. I’ll be an average number.