Max Horkheimer

Thought must be judged by something that is not thought, by its effect on production or its impact on social conduct, as art today is being ultimately gauged in every detail by something that is not art, be it box-office or propaganda value.

A man discovers what he is actually worth in this world when he faces society as a man, without money, name, or powerful connections, stripped of all but his native potentialities. He soon finds that nothing has less weight than his human qualities. They are prized so low that the market does not even list them. Strict science, which acknowledges man only as a biological concept, reflects man’s lot in the actual world; in himself, man is nothing more than a member of a species. In the eyes of the world, the quality of humanity confers no title to existence, nay, not even a right of sojourn. Such title must be certified by special social circumstances stipulated in documents to be presented on demand.

In the subjectivist view, when ‘reason’ is used to connote a thing or idea rather than an act, it refers exclusively to the relation of such an object or concept to a purpose, not to the object or concept itself. It means that the thing or the idea is good for something else. There is no reasonable aim as such, and to discuss the superiority of one aim over another in terms of reason becomes meaningless. From the subjective approach, such a discussion is possible only if both aims serve a third and higher one, that is, if they are means, not ends.

As soon as a thought or word becomes a tool, one can dispense with actually ‘thinking’ it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics—the model of all neo-positivistic thinking—lies in just this ‘intellectual economy.’ Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. … Reason … becomes a fetish, a magic entity that is accepted rather than intellectually experienced.

Whoever desires to live among men has to obey their laws—this is what the secular morality of Western civilization comes down to. … Rationality in the form of such obedience swallows up everything, even the freedom to think.

Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the Enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.

When even the dictators of today appeal to reason, they mean that they possess the most tanks. They were rational enough to build them; others should be rational enough to yield to them.

Spinoza, for example, thought that insight into the essence of reality, into the harmonious structure of the eternal universe, necessarily awakens love for this universe. For him, ethical conduct is entirely determined by such insight into nature, just as our devotion to a person may be determined by insight into his greatness or genius. Fears and petty passions, alien to the great love of the universe, which is logos itself, will vanish, according to Spinoza, once our understanding of reality is deep enough.

The world is so possessed by the power of what is and the efforts of adjustment to it, that the adolescent's rebellion, which once fought the father because his practices contradicted his own ideology, can no longer crop up. … Psychologically, the father is … replaced by the world of things.

In so far as words are not used obviously to calculate technically relevant probabilities or for other practical purposes, … they are in danger of being suspect as sales talk of some kind.

The concept of God was for a long time the place where the idea was kept alive that there are other norms besides those to which nature and society give expression in their operation.

When scientists take part in activity they transform themselves from scientists into acting beings, that is, they become elements, data, facts; as soon as they reflect on their activity, however, they are re-transformed into scientists. The trained specialist qua scientist looks upon himself as a chain of judgments and inferences; qua member of society, he regard himself as a mere object. The same holds for everyone. The individual is divided into innumerable functions, the interconnection of which are unknown. In society a man is pater familias under one aspect, business man under another, thinker under a third; to be more precise, he is not a human being at all, but all these aspects and many more in an inevitable succession.

If by enlightenment and intellectual progress we mean the freeing of man from superstitious belief in evil forces, in demons and fairies, in blind fate—in short, emancipation of fear—then denunciation of what is currently called reason is the greatest service reason can render.

When an active individual of sound common sense perceives the sordid state of the world, desire to change it becomes the guiding principle by which he organizes given facts and shapes them into a theory. The methods and categories as well as the transformation of the theory can be understood only in connection with his taking of sides. This, in turn, discloses both his sound common sense and the character of the world. Right thinking depends as much on right willing as right willing on right thinking.

If it were not for the founder of the school, Charles S. Pierce, who has told us that he ‘learned philosophy out of Kant,’ one might be tempted to deny any philosophical pedigree to a doctrine that holds not that our expectations are fulfilled and our actions successful because our ideas are true, but rather that our ideas are true because our expectations are fulfilled and our actions successful.