Max Horkheimer (February 14, 1895 – July 7, 1973) was a German-Jewish philosopher-sociologist, famous for his work in critical theory as a member of the "Frankfurt School" of social research.
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Bourgeois society is ruled by equivalence. It makes the dissimilar comparable by reducing it to abstract quantities. To the Enlightenment, that which does not reduce to numbers, and ultimately to the one, becomes illusion.