The fine art world and the commercial art industry are both all about money. It's hard to say which is more contemptible: the fine art world with its double talk and pretensions to the cultural high ground, or the world of commercial art trying to sell to the largest mass market it can reach. A serious artist really shouldn't be too deeply involved in either of these worlds. It's best to be on the fringe of them. In general, if you want to be a success and make the money, you have to play the game. It's no different in the fine art world, it's just a slightly different game. Essentially, you're marketing an illusion. It's much easier to lie to humans and trick them than to tell them the truth. They'd much rather be bamboozled than be told the truth, because the way to trick them is to flatter them and tell them what they want to hear, to reinforce their existing illusions. They don't want to know the truth. Truth is a bring-down, a bummer, or it's just too complicated, too much mental work to grasp.

I was lucky to be part of the "underground comix" thing in which cartoonists were completely free to express themselves. To function on those terms means putting everything out in the open—no need to hold anything back—total liberation from censorship, including the inner censor! A lot of my satire is considered by some to be "too hard." My "negro" characters are not about black people, but are more about pushing these "uncool" stereotypes in readers' faces, so suddenly they have to deal with a very tacky part of our human nature. … Who did I think I was appealing to? I don't know. I was just being a punk, putting down on paper all these messy parts of the culture we internalize and keep quiet about. I admit I'm occasionally embarrassed when I look at some of that work now.

Before industrial civilization, local and regional communities made their own music, their own entertainment. The esthetics were based on traditions that went far back in time—i.e. folklore. But part of the con of mass culture is to make you forget history, disconnect you from tradition and the past. Sometimes that can be a good thing. Sometimes it can even be revolutionary. But tradition can also keep culture on an authentic human level, the homespun as opposed to the mass produced. Industrial civilization figured out how to manufacture popular culture and sell it back to the people. You have to marvel at the ingenuity of it! The problem is that the longer this buying and selling goes on, the more hollow and bankrupt the culture becomes. It loses its fertility, like worn out, ravaged farmland. Eventually, the yokels who bought the hype, the pitch, they want in on the game. When there are no more naive hicks left, you have a culture where everybody is conning each other all the time. There are no more earnest "squares" left—everybody's "hip", everybody is cynical.

I was totally amazed. This little home made underground comix thing was turning into a business before my eyes. It went from us going around Haight Street trying to sell these things we had folded and stapled ourselves to suddenly being a business with distributors, lawyers, contracts, and money talk. … The whole thing began to take on a heaviness that I believe had a negative effect on my work. I was only twenty-five years old when all this happened. It was a case of "too much too soon," I think. I became acutely self-conscious about what I was doing. Was I now a "spokesman" for the hippies or what? I had no idea how to handle my new position in society! … Take Keep On Truckin'... for example. Keep on Truckin'... is the curse of my life. This stupid little cartoon caught on hugely. … I didn't want to turn into a greeting card artist for the counter-culture! I didn't want to do 'shtick'—the thing Lenny Bruce warned against. That's when I started to let out all my perverse sex fantasies. It was the only way out of being "America's Best Loved Hippie Cartoonist."

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I took some bad acid in November of 1965, and the after effect left me crazy and helpless for six months. My mind would drift into a place that was very electrical and crackly, filled with harsh, abrasive, low grade, cartoony, tawdry carnival visions. There was a nightmarish mechanical aspect to everyday life. My ego was so shattered, so fragmented that it didn't get in the way during what was the most unself-conscious period of my life. I was kind of on automatic pilot and was still constantly drawing. Most of my popular characters—Mr. Natural, Flaky Foont, Angelfood McSpade, Eggs Ackley, The Snoid, The Vulture Demonesses, Av' n' Gar, Shuman the Human, the Truckin' guys, Devil Girl—all suddenly appeared in the drawings in my sketchbook in this period, early 1966. Amazing! I was relieved when it was finally over, but I also immediately missed the egoless state of that strange interlude. LSD put me somewhere else. I wasn't sure where. All I know is, it was a strange place. Psychedelic drugs broke me out of my social programming. It was a good thing for me, traumatic though, and I may have been permanently damaged by the whole thing, I'm not sure. I see LSD as a positive, important life experience for me, but I certainly wouldn't recommend it to anyone else.

About the only power you have is the power to discriminate. Living in a culture like this, you have to make choices and search out what has the most authentic content or substance. In the 1960s, while on LSD, I realized that my mind was a garbage receptacle of mass media images and input. I spent my whole childhood absorbing so much crap that my personality and mind are saturated with it. God only knows if that affects you physically! As a kid I became increasingly interested in earlier periods of culture. I turned into a little nostalgia boy, and I became steeped in the Our Gang fantasy from watching them on TV. So much so, that my speech patterns were affected. The style of those Our Gang comedies was so charming that I started acting and talking like Jackie Cooper and Alfalfa. They had these cute kids, artificial mannerisms. It must have been embarrassing for people to hear me talk like that.

What we kids didn't understand was that we were living in a commercial, commodity culture. Everything in our environment had been bought and sold. As middle class Americans, we basically grew up on a movie set. The conscious values that are pushed are only part of the picture. The medium itself plays a much bigger part than anyone realizes: the creation of illusion. We are living surrounded by illusion, by professionally created fairy tales. We barely have contact with the real world.

As a kid growing up in the 1950s I became acutely aware of the changes taking place in American culture and I must say I didn't much like it. I witnessed the debasement of architecture, and I could see a decline in the quality of things like comic books and toys, things made for kids. Old things seemed to have more life, more substance, more humanity in them.