American economist
Robert (Bob) Arthur Haugen (June 26, 1942 – January 6, 2013) was a renowned professor of theoretical finance. He is currently retired from academics and is the president of Haugen Custom Financial Systems.
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In going directly to Investment Heaven, you build your portfolio as you would build a wonderful company through a merger and acquisition program. You specify the way you want your portfolio to look, and then you assemble the profile piece by piece by bringing together companies that make their own individual contributions to the desired character.
The New Finance focused on the market's major systematic mistake. In failing to appreciate the strength of competitive forces in a market economy, it over estimates the length of the short run. In doing so, it overreacts to records of success and failure for individual companies, driving the prices of successful firms too high and their unsuccessful counterparts too low.