S. I. Hayakawa Quotes

The relation between language and thought are discussed in Stuart Chase, Power of words (1954), especially Chapter 10; the important sourcebooks in this area are Alfred Korzybski, Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics, 4th ed. (1958), and John B. Carroll, ed., Language, Thought, and Reality: Selected Writings of Benjamin Lee Whorf (1956).

From the moment he switches on an early-morning news broadcast until he falls asleep at night over a novel or a magazine, he is, like all other people living in modern civilized conditions, swimming in words. Newspaper editors, politicians, salesmen, disc jockeys, columnists, luncheon club speakers, and clergymen; colleagues at work, friends, relatives, wife and children; market reports, direct-mail advertising, books, and billboards -- all are assailing him with words all day long. <span style="color:green" title="And Mr. Mits himself is constantly contributing to that verbal Niagara every time he puts on an advertising campaign, delivers a speech, writes a letter, or even chats with his friends.">[...] </SPAN>

²The writer once had an eight-year-old car in good running condition. A friend of his, a repairman who knew the condition of the car, kept urging him to make it for a new model. "But why?" the writer asked. "The old car's in fine shape still." The repairman answered scornfully, "Yeah, but what the hell. All you've got is transportation." Recently, the term "transportation car" has begun to appear in advertisements; for example, "'48 Dodge -- Runs perfectly good; transportation car. Leaving, must sell. $100." (Classified section of the Pali Press, Kailua Hawaii.) Apparently it means a car that has no symbolic or prestige value and is good only for getting you there and bringing you back -- a miserable kind of vehicle indeed!

Such complicated and apparently unnecessary behavior leads philosophers, both amateur and professional, to ask over and over again, "Why can't human beings live simply and naturally?" Often the complexity of human life makes us look enviously at the relative simplicity of such lives as dogs and cats lead. But the symbolic process, which makes possible the absurdities of human conduct, also makes possible language and therefore all the human achievements dependent upon language. The fact that more things can go wrong with motorcars than with wheelbarrows is no reason for going back to wheelbarrows. Similarly, the fact that the symbolic process makes complicated follies possible is no reason for wanting to return to a cat-and-dog existence. A better solution is to understand the symbolic process so that instead of being its victims we become, to some degree at least, its masters.

The process by means of which human beings can arbitrarily make certan things stand for other things may be called the symbolic process. Whenever two or more human beings can communicate with each other, they can, by agreement, make anything stand for anything. For example, here are two symbols: X Y We can agree to let X stand for buttons and Y for bows; then we can freely change our agreement and let X stand for [...] North Korea, and Y for South Korea. We are, as human beings, uniquely free to manufacture and manipulate and assign values to our symbols as we please. Indeed, we can go further by making symbols that stand for symbols. [...] This freedom to create symbols of any assigned value and to create symbols that stand for symbols is essential to what we call the symbolic process.

Indeed, most of the time when we are listening to the noises people make or looking at the black marks on paper that stand for such noises, we are drawing upon the experiences of others in order to make up for what we ourselves have missed. Obviously the more an individual can make use of the nervous systems of others to supplement his own, the easier it is for him to survive. And, of course, the more individuals there are in a group cooperating by making helpful noises at each other, the better it is for all -- within the limits, naturally, of the group's talents for social organization. [...] Societies, both animal and human, might almost be regarded as huge cooperative nervous system.

A human being, then, is never dependent on his own experience alone for his information. Even in a primitive culture he can make use of the experience of his neighbors, friends, and relatives, which they communicate to him by means of language. Therefore, instead of remaining helpless because of the limitations of his own experience and knowledge, instead of having to discover what others have already discovered, instead of explporing the false traits they explored and repeating their errors, he can go on from where they left off. Language, that is to say, makes progress possible.

A frustrated or unhappy animal can do relatively little about its tensions. A human being, however, with an extra dimension (the world of symbols) to move around in, not only undergoes experience, but he also symbolizes his experience to himself. Our states of tension--especially the unhappy tensions -- become tolerable as we manage to state what is wrong -- to get it said -- whether to a sympathetic friend, or on paper to a hypothetical sympathetic reader, or even to oneself. If our symbolizations are adequate and sufficiently skillful, our tensions are brought symbolically under control. To achieve this control, one may employ what Kenneth Burke has called "symbolic strategies" -- that is, ways of reclassifying our experiences so that they are "encompassed" and easier to bear. Whether by processes of "pouring out one's heart" or by "symbolic strategies" or by other means, we may employ symbolizations as mechanisms of relief when the pressures of a situation become intolerable.

People who think of themselves as tough-minded and realistic, among them influential political leaders and businessmen as well as go-getters and hustlers of smaller caliber, tend to take it for granted that human nature is selfish and that life is a struggle in which only the fittest may survive. According to this philosophy, the basic law by which man must live, in spite of his surface veneer of civilization, is the law of the jungle. The "fittest" are those who can bring to the struggle superior force, superior cunning, and superior ruthlessness.

We all inherit a great deal of useless knowledge, and a great deal of misinformation and error (maps that were formerly thought to be accurate), so that there is always a portion of what we have been told that must be discarded. But the cultural heritage of our civilization that is transmitted to us -- our socially pooled knowledge, both scientific and humane -- has been valued principally because we have believed that it gives us accurate maps of experience. The analogy of verbal words to maps is an important one [...]. It should be noticed at this point, however, that there are two ways of getting false maps of the world into our heads: first, by having them given to us; second, by creating them ourselves when we misread the true maps given to us.

We select our furniture to serve as visible symbols of our taste, wealth, and social position. We often choose our residences on the basis of a feeling that it "looks well" to have a "good address." We trade in perfectly good cars for later models, not always to get better transportation, but to give evidence to the community that we can afford it.²

Of all forms of symbolism, language is the most highly developed, most subtle, and most complicated. It has been pointed out that human beings, by agreement, can make anything stand for anything. Now, human beings have agreed, in the course of centuries of mutual dependency, to let the various noises that they can produce <span style="color:green" title="with their lungs, throats, tongues, teeth, and lips systematically">[...] stand for specified happenings in their nervous systems. We call that system of agreements language. For example, we who speak English have been so trained that, when our nervous systems register the presence of a certain kind of animal, we may make the following noise: "That's a cat." Anyone hearing us expects to find that, by looking in the same direction, he will experience a similar event in his nervous system -- one that will lead him to make an almost identical noise. Again, we have been so trained that when we are conscious of wanting food, we make the noise "I'm hungry." </SPAN>