When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders'.

Pretend inferiority and encourage his arrogance.

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm

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"If quick, I survive.
If not quick, I am lost.
This is "death.

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If soldiers are punished before they have grown attached to you, they will not prove submissive;
and, unless submissive, then will be practically useless. If, when the soldiers have become attached
to you, punishments are not enforced, they will still be unless.

He will win who knows when to fight and when not to fight

Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

To secure ourselves against defeat lies in our own hands, but the
opportunity of defeating the enemy is provided by the enemy himself.

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