1. To learn and use three simple, easily understood concepts that must be used by any person for continuous success in any human activity. Herein lies the essence of this work. For the person who uses these three ingredients in combination in any specific activity cannot fail. • Inspiration to action: that which motivates you to act because you want to. • Know-how: the particular techniques and skills that consistently get results for you when applied. It is the proper application of knowledge. Know-how becomes habit through actual repetitive experience. • Activity knowledge: knowledge of the activity, service, product, methods, techniques, and skills with which you are particularly concerned. 2. To strive day by day to continue his education and thus expand his horizon. 3. To help himself become a better person and constantly strive to make his world better for himself and others. 4. To learn to develop the habit of recognizing, understanding, relating, assimilating, and using principles from his reading, the people he meets, and his everyday experiences. 5. To acquire financial wealth and business success, even though the spotlight is on the true riches of life. 6. To preserve and protect his inheritance as an American. 7. To feel, live, and act with a dynamic philosophy resulting from the action of striving to live up to the precepts of the religious teachings of his own church. 8. To seek and find the true riches of life. Again: A drop of ink makes thousands, perhaps millions, think. And a self-help book has changed the lives of countless thousands for the better. Take Fuller Duke, for example.

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An insect may not be able to avoid being caught in the spider's web. And when once trapped, it is unable to free itself. There is one thing, however, over which each person has absolute, inherent control, and that is his mental attitude. We can avoid mental cobwebs. We can clear them. And we can sweep them away as they begin to develop. We can free ourselves when once enmeshed. And we can remain free.

All the raw materials come from the ground within the borders of the nation. 2. Domestic labor is employed to create the finished products. 3. Labor, materials, and all other expenses are paid for in domestic currency. 4. A good credit system prevails, which benefits business, industry, and the consumer. 5. A strong government guarantees enforcement of its laws to preserve the freedom of private enterprise and to protect the life and property rights of each individual equally. 6. The government endeavors to avoid war by being so strong that no unfriendly nation will dare attack it. 7. The attitude of the people is positive and develops pride in personal achievement, which engenders the joy of work, and the desire to make their nation and the rest of the world a better place to live in.