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1. To learn and use three simple, easily understood concepts that must be used by any person for continuous success in any human activity. Herein lies the essence of this work. For the person who uses these three ingredients in combination in any specific activity cannot fail. • Inspiration to action: that which motivates you to act because you want to. • Know-how: the particular techniques and skills that consistently get results for you when applied. It is the proper application of knowledge. Know-how becomes habit through actual repetitive experience. • Activity knowledge: knowledge of the activity, service, product, methods, techniques, and skills with which you are particularly concerned. 2. To strive day by day to continue his education and thus expand his horizon. 3. To help himself become a better person and constantly strive to make his world better for himself and others. 4. To learn to develop the habit of recognizing, understanding, relating, assimilating, and using principles from his reading, the people he meets, and his everyday experiences. 5. To acquire financial wealth and business success, even though the spotlight is on the true riches of life. 6. To preserve and protect his inheritance as an American. 7. To feel, live, and act with a dynamic philosophy resulting from the action of striving to live up to the precepts of the religious teachings of his own church. 8. To seek and find the true riches of life. Again: A drop of ink makes thousands, perhaps millions, think. And a self-help book has changed the lives of countless thousands for the better. Take Fuller Duke, for example.

To get help from without, extract the good where you can find it. And this starts from within: the right mental attitude toward persons, places, things, knowledge, customs, beliefs-be they your own or others.

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If you lack experience or a particular talent or skill and you don't want to pay the price to acquire it, then hire someone who has it to do the job for you.

"Congress sets the rules and says: "Save all the taxes you can, but play the game according to the rules. If there is an inequity, we'll change the rules.

As you read this chapter, you saw it clearly: To develop good character, work. To have good health, work. To win over yourself, work. To do the right thing because it is right, work. To rise from rags to riches, work. To fight your way back, work. To acquire knowledge, work. To acquire know-how, work.

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The word know-how does not mean knowing how to do something-that's activity knowledge. Know-how is doing that something the right way, with skill and effectiveness, and with minimum expenditure of time and effort.