What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task. What he needs is not the discharge of tension at any cost but the call of a potential meaning waiting to be fulfilled by him.” — Viktor Frankl1

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It’s almost too easy. You can be the bee who goes out looking for the flowers, or you can be the flower and have the bees come to you. When you ask directly and clearly for exactly what you want, what you want will come to you.

Godin’s story and ideas bring us to the 7th and final step of being your Future Self, and that is aggressive completion. The completion of projects. The completion of goals and objectives. Imperfect completion. Consistent completion. The completion of better and better projects.

By continuously learning, you’ll be enabled to do what your former self couldn’t do. You’ll be able to create what your former self couldn’t create. You’ll be able to have what your former self couldn’t have.

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The more you put your Future Self in debt in terms of health, learning, finances, and time, the more painful and costly will be the eventual toll. There will be a lot of interest to pay if you continually accrue debt. Everything you do can be categorized as either a cost to or an investment in your Future Self. Costing your Future Self means you’re more focused on present or short-term rewards over long-term consequences. Costing your Future Self means you’re consuming far more than you’re creating. Every little action adds up. A cost makes you less healthy in some way, whether mentally, emotionally, spiritually, relationally, or physically. If repeated, costs make you fatter, lazier, hazier, and less connected. A cost is something that comes to control you, rather than you controlling it.