the sense of security people get from conformity cannot be understated; it is one of the great enemies of Personal Freedom.

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I don’t have time for X.” In this excuse, “X” generally refers to working out, healthy eating/ shopping, or meditation. But I learned that none of these things necessarily cost you time. In fact, they often buy back time by making you more energized and productive. If you’re sharper, more on the ball, and better able to output things that matter, because you took the time to work out and eat healthier, then the workout or healthy diet wasn’t a deficit.

Just as athletes never quit training, high performers never stop consciously conditioning and strengthening their habits. Real success — holistic, long-term success — doesn’t come from doing what’s natural, certain, convenient, or automatic. Often, the journey to greatness begins the moment our preferences for comfort and certainty are overruled by a greater purpose that requires challenge and contribution. The skills and strengths you have now are probably insufficient to get you to the next level of success, so it’s absurd to think you won’t have to work on your weaknesses, develop new strengths, try new habits, stretch beyond what you think your limits or gifts are. That’s why I’m not here to sell you the easy solution of just focusing on what is already easy for you. Just so we’re clear: There’s a lot of work ahead.

Beginning today, set an intention and a relentless focus on living your life as the greatest person you can be, in all situations. Demand that you demonstrate a strength of character in such a way that you find pride in who you are, and that others see you as a role model.

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Don’t you dare settle for anything other than the life you want to live. Look at your life. Look at every area. See what you need to stop doing and what you need to start, and do it while you still can, no matter how hard it is.

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Decide what you want. Determine the Five Major Moves that will help you leap toward that goal. Do deep work on each of the major five moves — at least 60 percent of your workweek going to these efforts — until they are complete. Designate all else as distraction, tasks to delegate, or things to do in blocks of time you’ve allocated in the remaining 40 percent of your time.

I like to remind people that creativity also isn't a spark; it's a slog. Every artist, inventor, designer, writer, or other creative in the world will talk about his work being an iterative experience. He'll start with one idea, shape it, move it, combine it, break it, begin anew, discover something within himself, see a new vision, go at it again, test it, share it, fix it, break it, hone it, hone it, hone it, hone it. This might sound like common sense, but it's not common practice, and that's why so many people are terribly uncreative - they're not willing to do the work required to create something that's beautiful, useful, desirable, celebrated. No masterpiece was shaped or written in a day. It's a long slog to get something right. This knowledge and willingness to iterate is what makes the world's most creative people so creative (and successful).

When pondering how the past affected us, we rarely look for OUR effect on it. We think about what we were up against versus what we stood for. We remember what we feared but not what we dreamed. We ponder how much we were loved versus how much we loved. We think, why did all that happen to me? What did I get out of it? Where will it lead me? When perhaps we should wonder, what did I make happen? What did I give? Where will I direct myself now?

We hold these truths self-evident: That all men and women are created equal, though we do not live equal lives due to differences in will, motivation, effort, and habit. That we are endowed by our Creator with certain inalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness, but that it is incumbent upon each of us to be vigilant and disciplined should we wish to attain such a vital, free, and happy life. We believe the greatest of human powers is the ability to independently think for ourselves, to choose our own aims, affections, and actions. For in the hearts of humankind lives a natural instinct for freedom and independence, a psychological predisposition for self-direction, a biological imperative toward growth, and a spiritual joy in choosing and advancing one’s own life. It is the main motivation of humankind to be free, to express our true selves and pursue our dreams without restriction — to experience what may be called Personal Freedom.

A society that lacks good people willing to speak against evil or low standards can only devolve into darkness and mediocrity.

But we all know that the seeds of greatness grow faster in the hearts of those doing work they love than in the bitter hearts of those enslaved by work they despise.