The people who are crazy enough to think they can change the world are the ones who do. — Steve Jobs - Walter Isaacson

Socrates’ method of building an argument through gentle queries, he “dropped my abrupt contradiction” style of argument and “put on the humbler enquirer” of the Socratic method. By asking what seemed to be innocent questions, Franklin would draw people into making concessions that would gradually prove whatever point he was trying to assert.

Leonardo da Vinci liked to boast that, because he was not formally educated, he had to learn from his own experiences instead

Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.