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" "A standard of living is of the nature of habit. ...it acts almost solely to prevent recession from a scale of conspicuous expenditure that has once become habitual.
Thorstein Bunde Veblen (30 July 1857 – 3 August 1929) was a Norwegian-American sociologist and economist and a leader of the Efficiency Movement, most famous for The Theory of the Leisure Class (1899).
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In common with other men, the business man is moved by ideals of serviceability and an aspiration to make the way of life easier for his fellows... Motives of this kind detract from business efficiency, and an undue yielding to them on the part of business men is to be deprecated as an infirmity. Still, throughout men's dealings with one another and with the interests of the community there runs a sense of equity, fair dealing, and workmanlike integrity.
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