I've always been careful never to predict anything that had not already happened. - Marshall McLuhan

In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood. (p. 211)

Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.

The person who falls suddenly experiences immunity to all pain or sensory stimuli because the central nervous system has to be protected from any intense thrust of sensation. Only gradually does he regain normal sensitivity to sights and sounds, at which time he may begin to tremble and perspire and to react as he would have done if the central nervous system had been prepared in advance for the fall that occurred unexpectedly.