I've always been careful never to predict anything that had not already happened. - Marshall McLuhan

The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)

they will be tiresome company, having the show of wisdom without the reality.

Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge. (p. 171)