The ideas need not be complex. Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable.

The greatest ideas are the simplest.

The greatest ideas are the simplest. Now there was something to be done they worked with passion

The greatest ideas are the simplest. Now there was something to be done they worked with passion.

<em data-redactor-tag="em">“Take a simple idea and take it seriously.”<br/>—Charlie Munger

Doing a few sets of pushups each day is a simple idea.

Saving at least 10% of your income is a simple idea.

Sending Thank You notes is a simple idea.

…but most people don't take simple ideas seriously.

Le più grandi idee sono le più semplici.

Quite apart from the prestige of technology, people do, after all, prefer a simple idea to a complex one.

People are bad at looking at seeds and guessing what size tree will grow out of them. The way you’ll get big ideas in, say, health care is by starting out with small ideas. If you try to do some big thing, you don’t just need it to be big; you need it to be good. And it’s really hard to do big and good simultaneously. So, what that means is you can either do something small and good and then gradually make it bigger, or do something big and bad and gradually make it better. And you know what? Empirically, starting big just does not work. That’s the way the government does things. They do something really big that’s really bad, and they think, Well, we’ll make it better, and then it never gets better”.

Building Fast Companies for Growth, Inc. September 2013

Las ideas más brillantes son siempre las más sencillas.

People often email me with big-sounding ideas (reinvent commerce, change the way people meet, transform scientific research), and the bigger the idea sounds, the less interested I am. Truly big ideas don't sound big initially.

En büyük düşünceler, en basit olanlarıdır.

Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

Almost all the serious achievements are simple in principle... the ideas must be sufficiently simple.

من أصغر الأشياء تولد أكبر الأفكار