This organism lives, and it dies, and quite often when it dies, the broken fragments... drift down... and... can build up... on the floor of the ocea… - Helen Czerski

[T]he ocean world is not good at talking about itself... [A] lot of ocean scientists... assume that people should care about the ocean, because they should... [A]ctually it's much more interesting than that. There are much more interesting things to say, but you've.. got to frame it right... [I]t's the framing that we miss in these conversations. ...You ...need a skeleton to hang pieces of information on, and for most people ...you say the ocean, they've got literally nothing... It really is a void. They're just like, "I don't know what to think about that. I don't know where to even start thinking about it, so I... forget everything I hear about it. ...I ...know it's all going wrong somehow ..." ...[T]he opportunity that NOC has is to earn a place in people's perception of what their world is like, by providing some of that context. ...[T]he most powerful thing that NOC has is... the collective.

No one can understand every... detail of our complex world, but the basic principles are fantastically valuable tools...

Critical thinking is essential... especially with advertisers and politicians all telling us... they know best.