"If you want people to buy a book tell them it's overrated" (Bed of Procrustes) "Buy houses they call overpriced; read books called overrated; inves… - Nassim Nicholas Taleb

The psychologist Gerd Gigerenzer has a simple heuristic. Never ask the doctor what you should do. Ask him what he would do if he were in your place. You would be surprised at the difference.

companies trying to misrepresent the product they sell by playing with our cognitive biases, our unconscious associations, and that’s sneaky. The latter is done by, say, showing a poetic picture of a sunset with a cowboy smoking and forcing an association between great romantic moments and some given product that, logically, has no possible connection to it. You seek a romantic moment and what you get is cancer.

The best test of intellectual breadth & acumen: avoidance of nitpicking.