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"Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make t… - Walter Isaacson
"Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story."
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About Walter Isaacson
Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.
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Also Known As
Alternative Names:
Walter Seff Isaacson
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Additional quotes by Walter Isaacson
Seek knowledge for its own sake. Not all knowledge needs to be useful. Sometimes it should be pursued for pure pleasure. Leonardo did not need to know how heart valves work to paint the Mona Lisa, nor did he need to figure out how fossils got to the top of mountains to produce Virgin of the Rocks. By allowing himself to be driven by pure curiosity, he got to explore more horizons and see more connections than anyone else of his era.
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This inability to ground his fantasies in reality has generally been regarded as one of Leonardo’s major failings. Yet in order to be a true visionary, one has to be willing to overreach and to fail some of the time. Innovation requires a reality distortion field. The things he envisioned for the future often came to pass, even if it took a few centuries. Scuba gear, flying machines, and helicopters now exist. Suction pumps now drain swamps. Along the route of the canal that Leonardo drew there is now a major highway.
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